SEO

SEO, or Search Engine Optimization, is the practice of optimizing a website to increase its visibility and rank higher in search engine results pages (SERPs) for unpaid, or “organic,” search results. The goal is to improve the quantity and quality of website traffic by making a website more understandable and relevant to both search engines and users, ultimately driving more visitors without relying on paid advertising. 

How SEO Works

1. Understanding User Intent: SEO involves researching what your target audience searches for, then creating content and optimizing your site to meet those needs. 
2. Search Engine Crawling & Indexing: Search engines like Google use automated programs called “crawlers” to “read” and index web pages. 
3. Ranking Algorithms: Search engines use complex algorithms to rank pages based on hundreds of factors, prioritizing the most relevant and authoritative results for a given search query.